Monavate's Electrifying Transformation – From Industry Underdog to Payments Powerhouse
Rebrand
Website
Collateral Design
Marketing Support
Monavate, a rising star in the payments industry, was stuck in a sea of sameness. Their brand didn't reflect their innovative spirit, their disruptive technology, or the rebellious energy that set them apart. They needed a complete overhaul – a brand that would scream "we're here to change the game," not whisper "we're just like everyone else."
WE PARTNERED WITH MONAVATE TO UNLEASH THEIR INNER REBEL.
Through a deep dive into their company culture, values, and goals, we unearthed their true brand archetype: the "Rebel with a Cause." This became the cornerstone of the transformation.
THE STRATEGY
- Embrace the Glitch: We launched a teaser campaign that intentionally "glitched" Monavate's online presence, creating a sense of anticipation and intrigue before the big reveal.
- Unveil the Rebel: At Money20/20 Europe, we unleashed a bold new visual identity, messaging, and a show-stopping video that declared Monavate's arrival as a force to be reckoned with.
- Amplify Authenticity: We encouraged Monavate's team to become brand ambassadors, sharing their excitement and embracing the new identity across their networks.
The rebrand wasn't just a success; it was a seismic shift.
CLIENT EXCITEMENT
Monavate's existing clients felt a renewed sense of partnership and shared values, while a wave of new companies clamored to join their roster.
TALENT MAGNET
Top-tier talent flocked to Monavate, drawn to the company's audacious vision and invigorated culture.
ORGANIC BUZZ
Website traffic, social engagement, and inbound inquiries skyrocketed. The industry was buzzing about the new Monavate.
in one month
sales inquiries
LinkedIn followers
"We had worked with other agencies, even some big names in London, but none truly captured our unique spirit. DoubleShift was different. They dove deep into our culture, understanding who we are at our core. They didn't just design a new brand; they unleashed our inner rebel.
Their strategic insight and creative execution transformed us from a traditional payments processor to a payments powerhouse. The results? Increased client engagement, a flood of top talent, and a renewed energy throughout our organisation.
If you're looking for an agency that truly understands your brand and can elevate it to new heights, look no further than DoubleShift. They are, simply put, the best."
